This project focused on improving franchise marketing by refining customer segmentation, optimizing lead acquisition, and enhancing engagement across the customer journey.

By analyzing customer data, optimizing Facebook ads, implementing targeted email automation, and launching a franchise owner podcast, we reduced cost per lead by 50%, boosted email engagement by 46%, and increased owner referrals by 37%, driving stronger growth and engagement for the franchise brands.

This project involved launching a marketing campaign focused on brand positioning and lead generation, empowering employees to create and share personal stories, testimonials, and success stories.

By leveraging employee-generated content across paid ads, the website, and email campaigns, we achieved a 57% year-over-year increase in leads and the highest number of web leads in a single day, boosting brand visibility and business growth.

This project focused on establishing a strong marketing foundation by creating a new brand identity, website, and customer personas.

We implemented targeted strategies in social media, email marketing, paid ads, and lead generation, resulting in a 147% increase in social media following, a 105% growth in the CRM database, and a 32% rise in conversions.

Additionally, a referral strategy and direct mail campaign attracted high-quality leads, ensuring the company connected with its ideal clientele in the home renovation space.

A life and career coach, sought to reposition her brand to attract and support global leaders. We collaborated to develop a refined brand identity, complete with brand guidelines and an SEO-optimized website tailored to her new target audience.