Life Coaching Brand Guidelines and Website Development

A life and career coach, sought to reposition her brand to attract and support global leaders. We collaborated to develop a refined brand identity, complete with brand guidelines and an SEO-optimized website tailored to her new target audience.

Brand Guidelines

Action:

To support the repositioning of the brand for a global leadership audience, we began by developing a comprehensive brand guideline set.

Outcome:

This document outlined the new target audience, refined branding elements, recommended marketing channels, and updated fonts and visuals.

By creating this resource, the brand now has a clear, strategic foundation that can be used when working with external contractors or crafting content, ensuring consistency across all touchpoints.

Website Development

Action:

Alongside the brand guidelines, we designed and developed a new website optimized for the target audience.

The site was built using Squarespace with SEO best practices in mind, helping attract the right clients organically.

Outcome:

From clear messaging to strategic keyword implementation, every element was designed to enhance visibility and engagement.

With this rebrand, the brand now has a strong digital presence that aligns with its expertise, positioning it to connect with and support global leaders effectively.