Hi there! I’m a US and Canadian Marketing Contractor
I’m Annabelle
A passionate marketing consultant and contractor with two decades of experience across various industries including Finance, Franchising, Tech, Home Renovations, and more.
I specialize in working with small to mid-sized businesses that understand the value of exceptional customer service and require marketing support.
What sets me apart? My diverse experience across marketing channels allows me to offer strategic advice and roll up my sleeves to execute too. Whether that’s paid advertising campaigns or setting up email drip campaigns. It means I’m a one-stop-shop.
When working together you can expect optimism, grit, resourcefulness, and creative thinking, always backed by data-driven insights.
Check out my previous work here.
My Focus
Early on in my career, my focus was spent building impactful lead-generating digital funnels that converted quality leads.
Flash forward a few years, I was fortunate enough to work with an agency that focused on customer journey mapping and persona building. During this time I gained a profound understanding of how customer journey mapping transforms potential customers into loyal advocates. By understanding and addressing customers’ needs and pain points at every touchpoint, businesses can improve satisfaction and foster long-term loyalty.
A single happy customer can yield 9 referrals after all!
Changes in tactics such as personalized email campaigns, user-friendly web design and targeted content can significantly enhance the customer experience.
These improvements ensure that interactions are relevant and valuable, leading to higher engagement and a stronger emotional connection with the brand, ultimately resulting in customers who are eager to advocate for the company.
While I still work with companies to build their top-of-funnel I always ensure there is also a focus on the customer experience as a whole.