Elevating Brand Awareness Through Employee-Driven Marketing Content

This project involved launching a marketing campaign focused on brand positioning and lead generation, empowering employees to create and share personal stories, testimonials, and success stories.

By leveraging employee-generated content across paid ads, the website, and email campaigns, we achieved a 57% year-over-year increase in leads and the highest number of web leads in a single day, boosting brand visibility and business growth.

1. Campaign Launch and Strategy

Action:

• Launched a comprehensive marketing campaign focused on brand positioning and lead generation.

• Developed a 'personal branding' module to empower employees to share their stories and expertise.

Outcome:

• Employees quickly embraced the initiative, creating customer testimonials, blog posts, and success stories using pre-approved templates.

• The content was widely shared on LinkedIn, enhancing the company’s visibility and credibility.

2. Content Utilization and Lead Generation

Action:

• Leveraged employee-generated content across paid advertising, the company website and in the creation of a gated guide for lead generation.

• Integrated blogs into marketing automation journeys and ad-hoc email campaigns to nurture leads and encourage repeat business.

Outcome:

• Achieved a 57% year-over-year (YOY) increase in the number of web and Salesforce Pardot leads.

• Recorded the highest number of web leads in a single day in the company’s history.

Conclusion

This employee-driven marketing campaign significantly boosted brand awareness, lead generation and business growth. By empowering employees to share their stories and leveraging this content strategically, we not only saw a substantial increase in leads but also in the funded volume.